Kyle Cato - Web Design, Graphic Design, anything in between

the Carter Group

portfolio image

The Carter Group is a company that specializes in selling land. They wanted a logo that not only showcased their name, but had a religious reference as well. I began with playing around with using a cross as the T in Carter, but didn’t really like any of the results. As I began to adjust the layout of the words I noticed that the C and G almost created an Ichthus. I decided to complete that design and the Carter Group logo was born.

The colors were chosen to portray a soothing, professional feel. They will also be used on the upcoming Carter Group website. I also created a series of business documents based on this logo.